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Lottie Dolls

 

About

Summary

Launched in August 2012, Lottie™  is a new, innovative fashion doll for girls aged 3- 9. Since her debut, Lottie has won 12 awards in the USA and UK, generated international press coverage and been the beneficiary of positive parent blogger reviews and international press coverage.

Lottie is fun and educational; an affordable, aspirational ‘pro girl’ doll.

Lottie™  loves using her imagination and going on adventures, she’s not perfect and she makes mistakes but she learns from them. Lottie has lots of dressable fun; her clothes are bright, vibrant colours and tactile fabrics. Her hair is saran nylon which is less likely to knot and is silky to the touch.

Lottie is flexible, poseable; indeed she can stand on her own two feet – a life skill that is important for girls both big and small. Lottie’s motto isBe Bold Be Brave Be You. With a height of 7 inches (18cm), each doll is presented in a super cute, collectible illustrated doll box bag.

Key points

Arklu carried out 18months of research working with girls, parents, retailers, industry experts, child psychologists and child nutrition experts, leading to the generation of over 100 action points which have been incorporated into Lottie’s development. The three points that resonated the most strongly were:

  • Girls being concerned by body image from a young age
  • Girls being prematurely sexualised
  • Girls missing out on their childhood

To address these issues Lottie has been based on the scientific proportions of a 9 year old child with the exception of her head (which has been increased to accommodate hair play). She does not wear jewellery, makeup, high heels or have tattoos. She can stand on her own two feet. Her clothes are vibrant in colour, very aspirational British in style and have significant attention to detail. Lottie’s clothes are very much activity based, in line with those of a 9 year old instead of an adult. She also wears pretty ‘girly’ dresses, as well as hardwearing clothes for muddy, outdoors play. Lottie allows girls to be girls and enjoy their childhood, in all its facets.

 

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